By Stephen Totilo, Wed Jun 24 2009

In an interview with Kotaku, id’s John Carmack and Todd Hollenshead explained how changing circumstances with Activision and other studios spurred id’s sale to Bethesda parent ZeniMax.id Software is still a development studio that commands respect, but it’s one that had found itself not quite fitting in of late, its principals told us during a phone interview tied to the announcement of the company’s sale to ZeniMax.

One of the problems lately, Carmack told Kotaku, is that id just wasn’t a good fit with big publishers these days. "As we were shopping Rage and Doom and upcoming stuff, talking about all of that, we were getting a pretty consistent line from all the publishers," he said. "They were willing to continue to fund our working with partner companies for all of these but pretty much ever publisher said, ‘Well, it would be worth much more to us if you would grow your studio and do more of your own work internally. That’s why we already started to staff up to do Doom 4 internally. So things were already moving in that direction."

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