By Tim Conneally, November 26, 2008

The UK’s Advertising Standards Authority determined today that an Apple TV ad’s claims about its iPhone 3G’s relative download speeds is misleading and exaggerative, and must be pulled. The ASA received 17 complaints from television viewers who believed Apple’s “So what’s so great about 3G?” ad for the company’s latest iPhone inaccurately portrayed the speed of the iPhone 3G. In the ad, Web pages are loaded in a fraction of a second with a voice-over stating (four times) that news, directions, and the Internet are each “really fast.” According to the ASA, this ad violates three sections of the BCAP TV Advertising Code.

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