Paying out over misleading marketing
By Dave Neal Jun 08 2012

GADGET DESIGNER Apple will be paying a fine for any confusion caused to Australians by the mention of 4G capability in its Ipad marketing materials. The ‘new’ Ipad confused some citizens down under because it was advertised to have 4G connectivity, although 4G is a high speed mobile internet mode that is not available yet in a lot of countries. This caused some controversy in the UK, but drew the most disfavour in Australia, as the Ipad does not run on Australian telecom provider Telstra’s 4G network Apple has removed 4G from its descriptions already, but now it faces a financial penalty for making the claim in the first place. According to a report in the Australian, it will pay more than $2m (Australian) for the misleading advertising. Having dropped 4G from its descriptions, Apple now advertises the Ipad as having “Wi-Fi + Cellular” and has offered confused Australian punters a refund. However, the fact that it mentioned 4G in the first place earned it the ire of the Australian Competition and Consumer Commission (ACCC). “The ACCC alleges that Apple’s recent promotion of the new ‘Ipad with WiFi + 4G’ is misleading because it represents to Australian consumers that the product “Ipad with WiFi + 4G’ can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case,” said the Australian consumer watchdog in March.

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